It is rare to speak to a company owner who uses Twitter but who doesn’t want more followers. A few might say the numbers aren’t important plus they are only focused on “quality followers.” However, it’s generally the ones who only have a few Twitter followers who make this argument.
As a company owner why would you want more Twitter followers? Here are three good reasons:
1. More followers provide social authority. Just like virtually any ranking system, the higher your follower count, the greater people (your prospects) assume you are an expert-or at least someone intriguing and popular. It might never be valid, but it is the way it works in a world where there is a ranked list for everything.
2. More followers extend your influence. Twitter is the perfect tool for spreading suggestions to a wider audience. For those who have ideas worth sharing, why wouldn’t you want to spread them to as much people as possible? Twitter makes it ridiculously easy to repeat this. The bigger your follower count, the faster your ideas will likely to be spread and shared.
3. More followers leads to more sales. You’re likely on Twitter for one of three reasons: To be entertained, to network with others, or to sell your stuff. Whether it’s a brand name, a product, a service, or even a cause, more followers provide the chance to generate more leads and more conversions. It is an excellent marketing tool for smaller businesses.
Before I share with you some suggestions on how exactly to boost the number of your Twitter followers, I think it is crucial that first I should tell you how never to do it.
Don’t try to cheat the system and try to get instantly attract numerous of followers overnight. If something sounds too good to be real, it probably is. If you do not are a celebrity who’s got built up a vast audience in some other media channel, attracting followers is certainly going to take time and energy however the investment would be worth it.
What about buying followers? Most likely, there are lots of people promoting this kind of service.
The very first reason you wouldn’t want to repeat this is because it goes against the Twitter rules. But worse than that is the fact these so-called followers have absolutely no affinity, connection or desire for you or your online business. It would be such as your company sending a direct mailing to an un-targeted, generic list. The list would be worthless.
Rather than using these supposedly fast-track ways of building up your follower count, I would like to share with you a number of my favourite proven ways you can have more loyal twitter followers.
Engage and Inform
Twitter is all about engagement. It is a busy and fast moving platform, so you will need to create content that educates, informs, entertains or inspires your followers. This is often done by sharing a good mix of content, both your very own and other peoples. You certainly will soon build a large following of people who want to hang out with and follow you because they like what you’re saying or sharing.
Proudly display your Twitter button link
If you want visitors to your website to follow you on Twitter then make sure they may be able see your Twitter button link. You have to make it obvious to them. Don’t bury the Twitter button at the bottom of your website or blog page. Make it prominent and ask your visitors to adhere to you. If they are on your website these are typically obviously interested in learning more about you and what you have to say.
Place “Follow Me on Twitter” in your email signature.
In your email signature, include a link to your Twitter account. (An email signature is small bit of data that gets attached automatically to the end of an email message. People typically put their name and contact information in the email signature; however, you are free to put whatever you like.) Make following you on Twitter easy. Again, don’t cause them to hunt for you.
Add your Twitter ID on your own business cards and letterheads.
Even though this won’t build you a giant following very fast it is a good habit to get into and it is just as important as adding your physical address, telephone number and email address.
Avoid too much promotion.
Yes, you can promote the blog posts, products, etc. on Twitter but be careful. There’s an invisible line you must not cross. If you do, you appear like a spammer-or just clueless. Not only will you NOT get additional followers, you certainly will wear out your existing followers and many of those will simply unfollow you.
Actively follow other people on Twitter.
Start your networking efforts by becoming a follower of this people you admire in your industry. Read their tweets to get a sense of who they are and what their objectives are on Twitter. It is a great idea to follow as many people in your industry or sector as possible. When you have discovered people and began to follow them, it will give them the chance to see both your good content and your online presence. They are then more likely to reciprocate and follow you back, as will many of the followers who could even come out to be potential customers.
Place your Twitter name in mass media campaigns
If you place adverts in magazines, on television or radio, you will need to make sure your twitter name will there be for all to see and hear. Simply add the # (hashtag symbol) followed by your company’s name or promotion and individuals will follow you.
Keep your posts short enough to retweet.
Retweets are the only way to get noticed by individuals who don’t follow you, but you must make your posts easy for other people to retweet. So keep your tweets short enough for people to be able to add the RT symbol and your username (“RT @yourcompanyname”). So for example, let’s say your name is 14 characters long you will also need to include the space. This means, to become retweetable, your tweet can be no longer than 126 characters (140-14=126).
Have your Twitter link on Facebook
Almost everybody uses Facebook, so allow it to be easy for them to hop over to your Twitter account when they visit your Facebook profile. The ideal place would be within the “About” section.
Picture Twitter as a constant, fast flowing stream. Tweets flow past and tend to be often never seen again. Therefore, you will need to keep your Tweets flowing to make sure you are not forgotten. Be obvious. Get noticed in the crowd and you will get a lot more followers.
Link to Twitter from LinkedIn.
Having a Twitter link on your LinkedIn account is perfect. You’re allowed three links on LinkedIn profile, so make certain that one of those is your Twitter account. It’s going to be ideal for networking, especially utilizing the movers and shakers in your industry.
Reply to others publicly.
I used to reply to people via Direct Message, thinking the things I had to say was irrelevant to most of my followers. Because I wasn’t replying in public, this made me look unsociable. So now, I reply almost exclusively in public, and really, the only people who see those messages are those who follow both me additionally the person I am replying to which is only a little subset of my followers. By doing that, my tweets are sociable but not annoying.
Be generous when linking to, and retweeting, others.
Twitter promotes a culture of sharing. The more you link to others, the greater amount of people will reciprocate, and that is precisely what must happen to help you grow your follower count. You need others to introduce you to their followers. However, don’t ask for a retweet too regularly. Once in a while is okay however if you simply post content worth retweeting, people will gladly do it for you without having to ask!
These tips will really assist to boost your follower numbers so we hope they give you some inspiration. Having said that, you need to remember: If you’re at the start of your Twitter journey, nobody is really going to be paying much focus on you.
Initially your posts would be lost in a sea of other messages that are competing for attention, but on the plus side there are not likely to be too many people who will see your messages until you build up a large following, so this is the perfect time for you make a few mistakes.
Remember: Twitter takes plenty of work, has a bit of a steep learning curve and can be a pretty scary destination to be on day one. There are all of those confusing characters and symbols, strange shortened links, pressure to adhere to people you do not know and a lot of daunting acronyms and buzz words, and of course the hashtag.
Even so, despite having a lot to learn and achieving to put in a few effort, you certainly will still have plenty of fun and it will definitely give your online business and your brand a boost.